Business Recorder
LAHORE: Chief Minister Punjab Maryam Nawaz Sharif has announced the establishment of Punjab Film City spanning 50 acres in Nawaz Sharif IT City, Lahore. She said the Film City project would be the country’s first fully “end-to-end” media production hub, aimed at reviving Pakistan’s film industry through modern technology, advanced facilities and integrated resources. State-of-the-art infrastructure for film, television, animation and digital media will be provided under one roof. Facilities for visual effects (VFX) and post-production will be developed locally to reduce dependence on foreign services. The project will also include modern studios, sound stages, and post-production laboratories, along with comprehensive shooting facilities, purpose-built sets and a central lake. Convention halls will be constructed to host international events and award ceremonies. A media trade hub, as well as film and music schools, will also be part of the initiative. The chief minister said the project would create thousands of direct and indirect employment opportunities, while promoting growth in animation, gaming and digital media sectors. Describing it as a significant step towards strengthening the creative economy, she said the Film City would bring together talent, technology and business on a single platform. The project will be completed in phases, with further details expected to be announced soon. Copyright Business Recorder, 2026
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