The Korea Times
Korea’s top duty-free operator and largest integrated resort have teamed up to revive inbound tourism, with a focus on attracting Chinese visitors. The companies signed a memorandum of understanding Friday at Paradise City on Yeongjong Island, Incheon. The ceremony was attended by Alex Kim, chief marketing officer of Paradise City, and Namgoong Pyo, head of marketing at Lotte Duty Free, along with other officials from both sides. Under the agreement, the partners will create a one-stop travel and retail experience linking accommodation, shopping and entertainment, while integrating customer data and marketing channels to strengthen engagement with overseas travelers. The partnership comes as Lotte Duty Free recently resumed operations at Incheon International Airport for the first time in three years, part of broader efforts to expand its global customer base. The two sides plan to roll out joint marketing campaigns to drive demand and encourage spending among inbound tourists. Leveraging Lotte Duty Free’s network of 2.5 million foreign members, the companies will step up their push
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