‘There’s only one Diriyah’: CEO Jerry Inzerillo outlines vision for $64 billion project

Diriyah is fast emerging as a centerpiece of Saudi Arabia’s transformation under Vision 2030, with its CEO describing the $64 billion project as a future “global masterpiece” that blends heritage, tourism, and modern urban living.For all the latest headlines follow our Google News channel online or via the app.In an interview on Al Arabiya English’s The Riyal Deal, Diriyah Company Group CEO Jerry Inzerillo said the development is on track to become “one of the great gathering places in the world,” anchored in the Kingdom’s history but designed for a global audience.“There’s only one Diriyah,” he said, emphasizing its authenticity as “the birthplace of the Kingdom” and a UNESCO World Heritage Site that offers a “very emotional, very authentic experience” for visitors. The project sits at the heart of Saudi Arabia’s tourism ambitions, which aim to increase the sector’s contribution to GDP from 3 percent to 10 percent. To support that growth, Diriyah has expanded far beyond a heritage

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