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Diet Coke shortage gives zero-sugar D2C beverages a summer opportunity | Collector
Diet Coke shortage gives zero-sugar D2C beverages a summer opportunity
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Diet Coke shortage gives zero-sugar D2C beverages a summer opportunity

A supply chain bottleneck in aluminum cans has triggered a nationwide Diet Coke shortage, allowing Indian D2C startups to capture market share through PET-bottle availability. These local brands are leveraging the disruption to drive consumer trials of zero-sugar alternatives.

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