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Features : Rebranding Construction To Attract Young Talent | Collector
Features : Rebranding Construction To Attract Young Talent
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Features : Rebranding Construction To Attract Young Talent

When most people think about jobs in the construction sector, a familiar image comes to mind: manual labourers in yellow hard hats and rubber boots, toiling under the scorching sun. This long-standing perception has fuelled a wider narrative - that foreign workers dominate the industry while local youths, particularly the younger generation, shy away from what is often labelled as ‘3D jobs’: dangerous, dirty and difficult. But is this perception still accurate?

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