SK Hynix vest becomes Korea’s hottest status symbol

In Korea’s latest viral meme, the ultimate status look is simple: an SK hynix employee vest. The joke has spread across social media and online communities, where the company-issued layer is recast as an all-purpose upgrade for blind dates, shopping trips or any moment when a little visible status might help. No styling required. The logo says enough. The joke gained wider attention after Saturday Night Live Korea played on the idea in a recent sketch. In the scene, a man entering a luxury clothing store is treated coldly until he reveals an SK hynix vest under his jacket, prompting the clerk’s attitude to suddenly change. Behind the humor is a surge of attention on SK hynix, whose employees have been making headlines for unusually large bonuses tied to the artificial intelligence chip boom. Media reports have estimated this year’s profit-sharing bonus pool at 23 trillion won, or an average of about 700 million won (approx. $477,000) per employee, based on projected operating profit. The figure has turned the chipmaker into one of the country’s most talked-about companies, not onl

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