Analysts: TikTok Shop generated $4.9B in US sales during Q1 2026, doubling its volume from the previous year; Q1 consumer spending on the platform rose 46% YoY (Jennifer Williams/Wall Street Journal)

Jennifer Williams / Wall Street Journal : Analysts: TikTok Shop generated $4.9B in US sales during Q1 2026, doubling its volume from the previous year; Q1 consumer spending on the platform rose 46% YoY —  Ralph Lauren, Olaplex and Ulta Beauty recently launched storefronts on the platform  —  Americans are increasingly turning …

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