The Korea Times
Korean Air has begun what it calls the “journey together” initiative, placing trust and communication at the center of its efforts to build a cohesive and healthy organizational culture ahead of its long-awaited integration with Asiana Airlines. The airline has recently underscored this philosophy, as part of its broader corporate values framework — KE Way — which was unveiled in March last year. Grounded in people-centered management, the initiative aims to foster sustainable relationships not only with customers, but also with employees and business partners. As the company moves closer to its full-scale merger with Asiana Airlines, Korean Air has been rolling out a range of programs to bridge cultural gaps and promote unity between the two workforces. Korean Air is particularly expanding opportunities for informal interaction through family-invited events and joint social contribution programs. Internal communication channels are evolving as well. Korean Air and Asiana have jointly conducted surveys and organizational culture assessments to ensure that policies are not merely p
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