Gulf Insider
LIV Golf is preparing to inform players and staff that its main financial backer, Saudi Arabia’s Public Investment Fund, will stop funding the league after the 2026 season, according to Golfweek. The announcement—expected midweek—would open the door for CEO Scott O’Neil to pursue new investment to keep the tour running. Since launching in 2022 as a challenger to the PGA Tour, the circuit has reportedly burned through more than $5 billion while failing to gain meaningful U.S. viewership. Broadcast deals with The CW Network and later Fox did little to improve ratings. Uncertainty around funding has been building. In April, O’Neil acknowledged the league is only financed through this season, saying future survival depends on securing new backers—even as he publicly maintained LIV is in its best position yet. Golfweek writes that the timing aligns with a broader shift by PIF, led by Yasir Al-Rumayyan, toward prioritizing domestic projects over global spending. LIV did manage to lure big names like Phil Mickelson, Dustin Johnson, Bryson DeChambeau, and Jon Rahm with lucrative deals. Still, its team-based, no-cut format struggled to resonate broadly, despite pockets of success overseas and moments like Anthony Kim’s brief resurgence. Efforts to align with the PGA Tour—including […]
Go to News Site