The Daily Beast
Brendan McDermid / REUTERS Starbucks CEO Brian Niccol is coming under fire for suggesting buying a nearly $10 cup of coffee is all about the experience. When asked by The Wall Street Journal about his company’s pricey menu, Niccol, 51, said that “People believe ‘this is a really affordable premium experience.’” “What we’re seeing is that people want to have a special experience, and regardless of what your income level is, in some cases, a $9 experience does feel like you’re splurging,” he said. ”What that means is that we have to make it worthwhile.” Those comments have not been well received, as many online slammed the CEO as being out of touch with the average consumer, who is already feeling the increased cost of living. One online user wrote: “This guy needs to live on the median U.S. income for a year and buy his own lattes every day.” Another said, “These people live in a different reality.” Read it at Daily Mail Read more at The Daily Beast.
Go to News Site