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Safaricom’s Ziidi Trader Drives Surge in New Investors
Kahawa Tungu

Safaricom’s Ziidi Trader Drives Surge in New Investors

Safaricom’s entry into stock trading through its Ziidi Trader platform is rapidly transforming access to Kenya’s capital markets, significantly boosting retail participation on the Nairobi Securities Exchange (NSE). Launched within the M-PESA ecosystem, Ziidi Trader allows users to buy and sell shares directly from their mobile phones, eliminating the need for traditional stockbrokers, physical paperwork, [...] The post Safaricom’s Ziidi Trader Drives Surge in New Investors appeared first on Kahawatungu .

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