Business Recorder
KARACHI: The Pakistan International Business Forum (PIBF) has announced that the sixth edition of the “Mera Brand Pakistan Expo” will be held as a three-day event in January 2027, following the continued success of previous editions. The announcement was made by PIBF Karachi Chapter President Sohail Aziz during a launching ceremony held at Arts Council of Karachi, in the presence of members of the local business community and exhibitors. He revealed that the expo will take place from January 22 to 24, 2027, in Karachi. Speaking at the event, Aziz said the expo’s journey, which began with a single hall at the Expo Centre, has grown significantly due to strong trust from traders and the public. By January 2026, the exhibition had expanded to cover the entire Expo Centre. He added that the decision to extend the event by an additional day was taken to facilitate visitors, exhibitors, and businesses. He noted that previous editions of the expo have generated business deals worth millions, with a significant portion of transactions conducted in cash during the two-day event. According to estimates, deals at the January 2026 expo exceeded Rs1 billion, and the addition of a third day is expected to further boost commercial activity. Aziz also highlighted the success of the Khadijat-ul-Kubra Business Hub introduced for women entrepreneurs at the last expo, calling it a highly effective initiative. He reiterated that PIBF’s core objective is to promote small and medium enterprises (SMEs) and “Made in Pakistan” products, emphasizing that the forum’s efforts are driven by national interest rather than individual gain. He thanked traders and the public for their continued support and confidence, and said that the upcoming edition will feature new projects as well as valuable prizes for visitors. On the occasion, a video message from PIBF Central President Dr Mushtaq Mangat was also presented. Business leaders including Shamim Jamilana and SITE Association President Abdul Rehman Fida expressed their commitment to supporting the expo, stating that PIBF is playing a vital role in strengthening the national economy. Naveed Ali Baig, CEO of Alkhidmat Foundation, praised PIBF’s efforts and congratulated the organizers on successfully hosting previous expos. He also welcomed the announcement of taking business delegations abroad. President of the Arts Council, Ahmed Shah, assured full cooperation with the business forum, while PIBF representatives expressed their gratitude to the Arts Council and its leadership for hosting the event. Copyright Business Recorder, 2026
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