The Korea Times
Samsung Electronics and LG Electronics are scrambling to revive their slowing home appliance businesses, shifting strategies to regain ground lost to Chinese rivals. Samsung Electronics said Monday it has appointed its global chief marketing officer, Lee Won-jin, as the new head of the company's Visual Display (VD) business, which handles TV and other display-related operations. Lee will replace Yong Seok-woo, who has led the business since November 2023. Yong will become an adviser to Roh Tae-moon, head of Samsung’s Device Experience division, which includes VD and mobile device businesses. Lee is a marketing and software service specialist who joined Samsung in 2013 from Google. Before serving as global chief marketing officer, he was credited with successfully establishing Samsung TV Plus, a free ad-supported streaming service, which diversified the company’s device-focused business into a platform-based model. “Drawing on his track record of business success and market insight, he is expected to spearhead business turnarounds and identify new growth areas, thereby further stren
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