What exactly is ube? And why is everyone suddenly obsessed with it?

CEBU CITY, Philippines—If you have been on TikTok or Instagram lately, then you have definitely seen that bright, almost glowing purple color in everything from cakes to lattes. It has become a massive trend for netizens because of how aesthetic it looks and how good it tastes, but there’s more to this root crop than just being camera-ready. So, what exactly is ube, and why is everyone suddenly obsessed with it? READ: Chicken Inasal is No. 3 in world’s top chicken dishes list Not your typical sweet potato Ube (pronounced oo-beh) is actually the Filipino term for purple yam. A […]... Keep on reading: What exactly is ube? And why is everyone suddenly obsessed with it?

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