Beard Papa goes beyond just matcha with its new premium green tea cream puffs

Grown-in-the-shade green tea gets its time to shine. As green tea and green tea sweets continue to grow in popularity around the world, so too do attempts to upsell it. Outside Japan, you may, for example, encounter cafes and confectioners billing their premium products as using “ceremonial matcha,” which isn’t an actual classification in Japanese […]

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