Inquirer
A purple reign is taking root across the globe, from coffee shops in New York to bakeries in Sydney and beauty retailers in London,” declared a recent CNN article about Philippine “ube” or purple yam. Dubbed “the new matcha” in foodie circles, we exported around 1,700 metric tons (MT) of ube products last year worth […]... Keep on reading: Make way for ‘ube’—and more
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