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Korean short drama creator navigates China's shadow in global market | Collector
Korean short drama creator navigates China's shadow in global market
The Korea Times

Korean short drama creator navigates China's shadow in global market

HONG KONG — In a world where werewolves and vampires coexist, the emergence of a powerful hybrid with extraordinary abilities threatens to upend the order. At the center is Luna, a heroine whose true identity ignites a war between the two factions — even as she becomes entangled in a tragic love. This storyline comes from "Bloodbound Luna," a 22-episode short drama series produced entirely using artificial intelligence (AI) by Vigloo, a company established in July 2024. Designed for mobile viewing, the series is divided into dozens of one- to two-minute episodes, each typically ending on a dramatic cliffhanger to keep audiences engaged. This industry is still relatively new. China began developing the format as early as 2018, and it gained global traction during the COVID-19 pandemic. Since then, it has begun reshaping the entertainment industry. The global market grew from $6.54 billion in 2024 to $7.21 billion in 2025 and is projected to expand at a compound annual growth rate of 10.5 percent through 2030, according to market research firm Research and Markets. Now, the industry is

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