The Korea Times
Samsung Display and LG Display will unveil their latest OLED and next-generation display technologies at Society for Information Display (SID) Display Week 2026, highlighting intensifying competition between Korea’s two display giants in AI-driven display innovation. Hosted by SID, the exhibition will take place at the Los Angeles Convention Center from Tuesday to Thursday (local time). Display Week is one of the world’s largest display industry exhibitions, where global companies and experts gather to present advanced technologies and research achievements. Under the theme “The Spectrum of Display Innovation with AI,” Samsung Display will present new OLED technologies centered on brightness, color accuracy and sensor integration. The company will debut Flex Chroma Pixel, a smartphone OLED capable of reaching 3,000 nits in High Brightness Mode while covering 96 percent of the BT.2020 color space, one of the widest color gamuts used in UHD and HDR broadcasting. The technology combines phosphorescent sensitized fluorescence (PSF) materials with the company’s proprietary LEAD pol
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