AI adoption is creating travel’s highest‑value customers, new Phocuswright study shows

Travelers who use artificial intelligence for trip planning and in‑destination support are emerging as the industry’s most valuable customer segment, according to new research from Phocuswright.  The findings show that AI‑using travelers take more trips, spend significantly more per year and engage more deeply with digital travel tools than those who have not adopted AI. Phocuswright’s new report, The AI Surge: Travel’s Fastest Behavioral Shift in a Decade, reveals that AI travelers have a median household income of $129,200 compared to $104,000 for nonusers, and take 3.8 leisure trips per year versus 2.9 among nonusers. They also spend $4,500 annually on leisure travel, far outpacing the $3,000 spent by those who do not use AI.

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