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‘The Devil Wears Prada 2’ broke the box office. It may also be the last great victory for Hollywood’s IP machine | Collector
‘The Devil Wears Prada 2’ broke the box office. It may also be the last great victory for Hollywood’s IP machine
FORTUNE

‘The Devil Wears Prada 2’ broke the box office. It may also be the last great victory for Hollywood’s IP machine

The $77 million opening shows the nostalgia formula still works—when conditions are right. The problem is nothing else on the calendar meets the test.

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