“Existential”: Israel Quadruples Foreign-Influence Budget To Massive $730M

With the ranks of its foreign sympathizers plummeting all around the world and all across the political spectrum, the State of Israel is quadrupling its budget for so-called “public diplomacy,” bringing its 2026 spending on foreign influence campaigns to a massive $730 million. With the country’s growing unpopularity threatening US financial, military and diplomatic support, Israel’s foreign minister has said an intensified effort to mold global opinion is an “existential issue.” Both inside and outside of Israel, the country’s public diplomacy effort is also referred to by its Hebrew name: hasbara. Even before the 2026 ramp-up in spending, Israel’s spending on hasbara was already striking.  Recent disclosures about 2025 hasbara spending shed some light on how Israel goes about shaping public opinion. Per the Jerusalem Post, that year’s outlays included a $50 million social media ad campaign carried out on Google, YouTube, X and Outbrain. Another $40 million covered the hosting of foreign delegations. “We flew a lot of delegations to the country – whether it’s pastors, whether it’s politicians, universities,” Israeli Consul General Israel Bachar told the Jerusalem Post. “Everyone who returns from the country understands better and is more supportive. But you have to fly out a lot of people.” “We must […]

Go to News Site