India is facing a data obesity epidemic—as storage in phones fails to keep up with people’s voracious appetite for visuals

India’s growing use of smartphones, AI tools and social media is driving a surge in demand for digital storage, with experts warning of a “data obesity” problem as users struggle to manage ever-expanding files, photos and videos. Research firm Counterpoint estimates up to 100 million Indians could pay for cloud storage by 2030, up from around 10-15 million today.

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