Show of hands: Handcare has become the next big thing in skincare in the West. India is catching up

A viral 15-step handcare routine by influencer Victoria Ortega has helped fuel a growing global focus on handcare, turning hands into a new beauty category alongside skincare and nailcare. Experts say the trend gained momentum after the pandemic, when frequent use of soaps and sanitisers exposed skin damage and ageing.

Go to News Site