Business Standard
When Vijay repeatedly asserted that the 2026 Assembly polls was a fight between his party, the TVK and the ruling DMK, many did not buy that argument. Not only on this point, but on several other aspects, TVK and Vijay differed from "mainstream" political parties and their conventional ways to seek votes. Vijay neither introduced candidates in all the constituencies nor toured all segments or vigorously campaigned in the traditional sense by addressing rallies. But his messages were forwarded again and again in social media and by word of mouth by his fans and followers. He neither met the press nor gave interviews and directly communicated to people via social media. Unusually, he focused on teens, youngsters/children to persuade their parents to vote for TVK. When polling crossed 85 per cent, Vijay, addressed himself as "Vijay Mama" (Vijay uncle) specially thanked "Kutti, Nanba, Nanbees" (little children) for guiding their families. Also, he brilliantly combined elements of ...
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