The Korea Times
A major K-pop concert in Japan last weekend became a pavilion for the latest K-foods, as leading gastronomic companies targeted music fans on site. KCON Japan 2026 saw the makers of Bibigo and Buldak launch food trucks and booths, sharing samples of their flagship products with fans from around the world. From Friday to Sunday, the event at Makuhari Messe in Chiba drew 120,000 visitors. CJ CheilJedang carried out its project with K-pop boy band ZEROBASEONE. Under its “Happy Bibigo Day” campaign, the company successfully drew the group’s fans to its promotional spots. Over the three days, food trucks gave away 20,000 Bibigo products, including dumplings and its fruity Micho vinegar drinks, which the company has selected as strategic items to attract the Japanese consumer market. According to the company, the trucks were constantly bustling with long queues throughout the event. CJ CheilJedang cited a Japanese visitor to KCON Japan as saying, “I loved taking photos at the ZEROBASEONE photo zone in the Bibigo booth and enjoyed the Bibigo dumplings I often eat. I want to experience n
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