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Hilton has today announced the signing of the new Hilton Adelaide East End at 299 Pirie Street, marking the next chapter in the brand’s long-standing presence in South Australia. Spanning 27 stories, Hilton Adelaide East End will be a 251-room new-build hotel intentionally designed with vibrant spaces to set the stage for every stay. Developed under a franchise agreement with Auriga Investments and to be operated by Trilogy Hotels, the hotel will form part of Arcadia, a contemporary mixed-use project set to revitalise the eastern end of the CBD. Strategically located just over 1km from Rundle Mall and the East End, and surrounded by dining, nightlife and cultural destinations, the hotel will place guests at the center of this sought-after destination, capturing both business and leisure demand in one of Adelaide’s most connected precincts.
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