‘The Devil Wears Prada 2’: Inside Disney’s Next-Level Marketing Campaign for the Biggest Female-Led Hit Since ‘Barbie’ | Collector
The Hollywood Reporter
‘The Devil Wears Prada 2’: Inside Disney’s Next-Level Marketing Campaign for the Biggest Female-Led Hit Since ‘Barbie’
The world's biggest brands — and not just fashion — wanted in on the reunion, resulting in partnerships whose contributions are valued at $250 million.
The Hollywood Reporter