"China's soft power development and the growth of Chinese brands reinforce each other," said David Haigh, chairman of the British consultancy Brand Finance, noting that they "all help one another on this journey to become global brands."

"China's soft power development and the growth of Chinese brands reinforce each other," said David Haigh, chairman of the British consultancy Brand Finance, noting that they "all help one another on this journey to become global brands."

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