The Korea Times
LG Uplus has secured its first overseas deal to launch its artificial intelligence (AI) call assistant ixi-O in Malaysia, marking a key step in the company’s push to expand its AI services globally. The company announced on Monday that it has signed an agreement with Maxis, one of Malaysia’s leading telecom operators, to launch ixi-O commercially in the local market. The deal marks the Korean company's first overseas business discussion since it announced its global AI expansion strategy at MWC26 in March. LG Uplus CEO Hong Bum-shik met with Maxis CEO Goh Seow Eng at Maxis headquarters in Kuala Lumpur on Thursday to discuss plans to launch ixi‑O in Malaysia. The overseas rollout of ixi-O will use a software-as-a-service (SaaS) model, allowing the service to be tailored and delivered to fit the operational environments of the country’s telecom operators. “We are localizing ixi-O for Malaysia’s telecom environment and preparing it as a service that real-world customers can use,” Hong said. “Building on the AI experience accumulated in Korea, we will continue expanding our
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