Collector
NBC pulls plug on Jimmy Fallon’s show after ratings collapse: What went wrong with ‘On Brand’? | Collector
NBC pulls plug on Jimmy Fallon’s show after ratings collapse: What went wrong with ‘On Brand’?
Economic Times

NBC pulls plug on Jimmy Fallon’s show after ratings collapse: What went wrong with ‘On Brand’?

The On Brand with Jimmy Fallon revolved around a simple yet unconventional concept: transforming marketing into a reality competition. The series brought together creative professionals and challenged them to develop campaigns for major brands such as Captain Morgan, Dunkin', Marshalls, Pillsbury and Sonic. Contestants competed by creating catchy jingles, commercials and branding concepts.

Go to News Site