The Korea Times
Hyundai Motor Company, in collaboration with the FIFA Museum, announced Wednesday the opening of “Legacies of Champions,” a sprawling exhibition in New York dedicated to the history and future of the world’s most-watched sporting event. The showcase, which runs from June 11 to July 19, marks a high-profile cultural activation ahead of the FIFA World Cup 2026. Visitors will be greeted by a rare assembly of football artifacts, ranging from the original Jules Rimet Trophy to the jerseys of all 48 nations competing in the upcoming tournament. The exhibit is a curated journey through a century of human drama — capturing not just the euphoria of victory, but the poignant stumbles and heartbreaks that define the sport's narrative. Beyond the nostalgia of leather balls and vintage kits, the exhibition pivots toward the future. Hyundai, a FIFA partner for 27 years, is using the Manhattan stage to debut its vision of "Next Starts Now." This includes a notable collaboration with Boston Dynamics, integrating advanced robotics into the fan experience. Through interactive displays, the Korea
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