The Korea Times
Nongshim on Wednesday announced a new goal for its exports to surpass 60 percent of total sales, building on the global success of its signature instant noodle brand, Shin Ramyun. “Our goal is clear. As a global food and beverage lifestyle leader, we will reach annual sales of 7.3 trillion won ($4.9 billion) by 2030, achieving operating profit margin of 10 percent,” Nongshim CEO Cho Yong-chul said during a press conference marking the 40th anniversary of Shin Ramyun’s launch. “Shin Ramyun’s accumulative sales now amount to 20 trillion won ($13.4 billion). If the noodle packages were connected end to end, the distance would equal 2,200 round trips between the Earth and the moon and six trips between the Earth and the sun.” The announcement came with the launch of the brand’s new edition, Shin Ramyun Rose, which adds tomato and cream flavors to the original product’s signature spiciness. The new product hit shelves in Korea and Japan on Monday and will be rolled out to other markets later. Currently, Shin Ramyun is available in 100 countries. “We had carried out tasting e
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