Banks, card issuers turn baseball fandom into financial products

As the Korea Baseball Organization (KBO) continues its record-breaking boom, drawing more than 10 million fans annually since 2024, Korea’s financial sector is racing to tap into the country’s sports fever with a growing lineup of tailored financial products, according to industry officials Wednesday. Banks and card issuers are rolling out interactive products that tie customer rewards to team performance and fan engagement. In the banking sector, team-linked savings products are emerging as a particularly popular strategy. Shinhan Bank offers a KBO-themed savings account that provides interest rates of up to 5 percent annually, depending on a supported team’s KBO season performance. Additional perks can also be earned through prediction events within the bank’s mobile app. Regional lenders are also leveraging hometown loyalty. NH NongHyup Bank has introduced a product tied to the NC Dinos, with annual rates climbing as high as 7 percent based on team performance and customers’ success in prediction programs. Busan Bank and Kwangju Bank have launched similar offerings linked to t

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