From Paddy Fields To Pint Glasses — Borneo’s Harvest, Beautifully Bottled

Carlsberg Malaysia is celebrating Gawai and Kaamatan with a campaign blending cultural storytelling, live experiences and environmental responsibility, anchored by the second edition of its MesmeRICEsing limited-edition packaging featuring Sabahan artist Nelson Lip and Sarawakian T. Bagak, whose designs draw on rice as a symbol of life and harvest abundance across Borneo.

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