The Korea Times
Sono International, Korea's leading hospitality firm, announced Thursday that it has been selected as the preferred operator of a new five-star hotel within the ambitious Jamsil Sports and MICE (Meetings, Incentives, Conferences and Exhibitions) Park development project. The selection was made by the Hanwha Consortium, the primary developer of the massive complex. The project represents a significant milestone for Sono International, marking the first time the company will bring its flagship hotel and resort brand to the heart of Seoul. This move is part of a broader strategic shift as the company seeks to expand its presence into major urban centers. The Jamsil development is set to transform approximately 350,000 square meters surrounding the Jamsil Sports Complex in Songpa District. The site will become a multifaceted hub integrating exhibition and convention facilities with sports complexes, waterfront leisure areas and high-end commercial spaces. As the operator of one of the project’s key anchor facilities, Sono International said it aims to cater to the specialized needs of in
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