Sun & Beach travel enters a new era of human and digital convergence

The sun & beach segment—one of the most established pillars of global tourism—is undergoing a structural transformation, driven by artificial intelligence, integrated business models and the evolving role of travel advisors. Insights from the latest season of the Travel Trends Podcast, featuring senior leaders from TUI Group, Club Med and destination leadership from St. Maarten, reveal a clear convergence: sun & beach travel is no longer a standalone product category, but a connected ecosystem.

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