Inquirer
In the consumer electronics industry, co-branding is not uncommon, yet most collaborations only go as far as the overlay of color schemes, surface textures, or logos. The partnership between Infinix and the Italian design firm Pininfarina, however, is rooted in a profound restructuring of the relationship between “form and function”. With the launch of the NOTE 60 SERIES, Infinix, long been deeply rooted in emerging markets, is attempting to move into the premium market. The NOTE 60 Ultra, in turn, has become the milestone in its transformation process, all while marking the first time in Pininfarina’s 95-year design history that […]... Keep on reading: Hidden power, visible elegance: How Infinix and Pininfarina go beyond the 'Ultra' flagship stereotype
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