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Year of the fire horse brings glad tidings as Burberry’s bet on China pays off | Collector
Year of the fire horse brings glad tidings as Burberry’s bet on China pays off
City A.M

Year of the fire horse brings glad tidings as Burberry’s bet on China pays off

FTSE 100 fashion house Burberry had spooked the market with its drastic cost-cutting turnaround, but its full-year results saw the brand canter back to profit. Felix Armstrong looks at the firm’s renewed focus on Chinese consumers British luxury brand Burberry has identified a symbol of “luck and prosperity” according to its latest collection for the [...]

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