Financial uncertainty and price emerge as the main booking barriers due to geopolitical instability

Protect Group, a leader in ancillary travel products, has identified a significant increase in booking hesitancy among travellers, largely driven by rising global geopolitical instability and stricter regulations. The company defines this emerging behaviour as “booking anxiety,” with financial uncertainty and price as the main barriers to decision-making. As a result, travellers are increasingly delaying bookings, prioritising price over other factors, and adopting a “wait and see” attitude in response to a perceived volatile environment.

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