L.A. Weekly
In a city built on image, the hardest thing to manufacture is trust. Yet that is exactly what Los Angeles brands have been hemorrhaging for years, and exactly what they are now trying to win back through an unlikely group of partners. The shift coincides with the federal government tightening the rules on paid social […] The post How LA Brands Are Using Micro-Influencers to Win Back Authenticity appeared first on LA Weekly .
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