Parle Melody: The ₹1 soft power twist Modi served to Meloni and the world

Prime Minister Modi's gift of a Parle Melody toffee to Italy's Giorgia Meloni symbolised India's evolving soft power. Beyond traditional exports, this gesture highlights India's growing confidence in its mass-market culture and everyday consumer identity, signaling a shift towards showcasing its vibrant domestic economy on the global stage.

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