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How short-form video platforms turned Netflix's 'My Royal Nemesis' into global hit | Collector
How short-form video platforms turned Netflix's 'My Royal Nemesis' into global hit
The Korea Times

How short-form video platforms turned Netflix's 'My Royal Nemesis' into global hit

The SBS romantic comedy “My Royal Nemesis” is showing unusually strong momentum. Since its initial release, it has rapidly gained word-of-mouth popularity, drawing positive reactions not only from domestic audiences but also from viewers around the world. Amid a period when K-dramas had briefly lost some momentum, “My Royal Nemesis” is now charting a fast and impressive growth trajectory. The series surged from a 5.4 percent viewership rating in its second episode to 6 percent by fourth episode, according to Nielsen Korea. Globally, the show reached No. 1 on Netflix’s Global Top 10 (Non-English TV) list and No. 2 in overall television. According to FlixPatrol, the drama landed in the Top 10 in 84 countries — including the United States, Spain, Poland and Japan — and claimed the No. 1 spot in 24 markets, such as Brazil, Taiwan, Qatar, Peru and Singapore. This rapid ascent stands out in the fiercely competitive Friday-Saturday broadcast slot. As the boundaries between traditional television networks and the streaming market continue to blur, viewers are overwhelmed by an exp

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