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New data from Wizz Air reveals UK travellers are increasingly choosing European short break destinations known for food and local culture, with demand growing for more affordable, experience-led cities across the continent. Based on Wizz Air flight booking data from the first three months of 2026 compared with the same period in 2025, the airline has identified the fastest growing destinations among UK travellers that are also known for distinctive local dining scenes, regional cuisine and accessible cultural experiences.
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