BTN interviews: Sandrine Camia, Deputy Director at the Monaco Government Tourist Authority

During her visit to London, Sandrine Camia, Deputy Director at the Monaco Government Tourist Authority, spoke to BTN about Monaco’s new communication campaign, “Monaco, Everything At Once.” The campaign celebrates Monaco’s unique ability to deliver an exceptional diversity of experiences within just 2 square kilometres, positioning the Principality as a compact yet world-class destination for leisure, business and luxury travel. Camia highlighted how Monaco brings together an extraordinary mix of attractions in one easily accessible setting — from major international sporting events, fine dining and luxury hospitality to vibrant nightlife, cultural experiences, wellness, sustainability initiatives and peaceful seaside escapes. The campaign reinforces Monaco’s appeal as a destination where visitors can enjoy multiple travel experiences in a single trip, without compromise. The interview also underlined Monaco’s continued focus on attracting high-value travellers, strengthening its international visibility and showcasing the destination’s distinctive blend of glamour, efficiency, culture and Mediterranean lifestyle.

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