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Accessibility and senior tourism are increasingly becoming strategic factors in the competitiveness of European tourist destinations. This is highlighted by IMPULSA IGUALDAD — a leading organisation in accessible tourism in Spain — and TUR4all Travel, an accessible travel agency, which point out how Europe’s ageing population, together with the impact of overtourism, is accelerating demand for more accessible, quieter and lower-density destinations. Accessibility is no longer viewed solely as a matter of regulatory compliance, but as a key element in tourism planning and visitor experience. This trend is accompanied by the growth of senior tourism, a segment that prioritises comfort, accessibility, safety, contact with nature and high-quality cultural experiences.
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