Why brands rehire the same experiential agency and what pop up mob shows

Most agency-client relationships in experiential marketing are short. Project-based agencies see annual client turnover rates between 30% and 50%, per Focus Digital’s 2026 agency churn report. When a brand hires the same agency for a second, third, or fourth activation across different formats, geographies, or years, that pattern carries information about what the first engagement […]

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