Sacha Baron Cohen's comeback Ladies First branded a 'painfully dated' flop in brutal reviews as he returns in 'unfunny and embarrassing' romcom following split from wife Isla Fisher and Rebel Wilson's 'harassment' claims

The award winning comedian, 54, swapped zany characters like Borat to play a misogynistic CEO, who awakens to find his life upended in a parallel world dominated by women.

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