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Digital switch-over to unlock N605bn advertising market – FG | Collector
Digital switch-over to unlock N605bn advertising market – FG
Daily Trust

Digital switch-over to unlock N605bn advertising market – FG

The Federal Government has disclosed that Nigeria’s Digital Switch-Over (DSO) programme is expected to unlock the country’s N605.2 billion advertising market while creating significant economic opportunities for broadcasters, content creators and the broader creative industry. This was revealed by the Managing Director and Chief Executive Officer of Nigerian Communications Satellite Limited, Jane Egerton-Idehen. Egerton-Idehen spoke […]

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