The Korea Times
Lotte Department Store is bundling shopping, travel, dining and entertainment into a single online campaign, a move that underscores how Korea’s retail conglomerates are increasingly blurring the lines between commerce and lifestyle platforms. The company said Tuesday that it will run a groupwide promotion called “L.Pass” on its app, Lotte Department Store Mall, from May 28 to June 7, bringing together seven affiliates across the Lotte Group. Participating companies include Lotte Department Store, Lotte Duty Free, Lotte Hotels, Lotte World, Lotte Cinema, Lotte Mart and Lotte GRS, creating what the company described as a unified “omnichannel” experience spanning retail and leisure. At the center of the campaign is a digital funnel that directs users from a single landing page into each affiliate’s promotional offers, designed to encourage cross-platform engagement within the Lotte ecosystem. Customers who enter the L.Pass interface are prompted to select one of the seven affiliates, unlocking targeted discounts and benefits tied to that business unit. On the app, the company is
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