dailypoint signs Serena Hotels and Mirror Lake Inn Resort & Spa as new customers

dailypoint, the Customer Data Platform (CDP) built for CRM and Loyalty in hospitality, welcomes Serena Hotels and Mirror Lake Inn Resort & Spa to its customer portfolio of over 1,500 hotels worldwide. With more than 30 properties in eight countries across Africa and Asia including Kenya, Tanzania, Rwanda and Pakistan, Serena Hotels has implemented dailypoint’s Customer Data Platform (CDP) to consolidate data from its loyalty scheme, the Prestige Club, in one place, modernize the rewards program, and improve the service offered to its members. Through this integration, the Prestige Club has enhanced customer recognition across the group properties, allowing members to earn and redeem points not only on stays but also on additional services such as food and beverage, spa, and laundry. Via the Prestige Club portal and app, guests can easily access their profiles, track points, and request redemptions.

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